House TV Ad Messaging

The word clouds below shows the frequency of topics highlighted in TV ads that 16 candidates for the House of Delegates have broadcast this fall.

Word cloud showing most often used terms by candidates running for House of Delegates in 2021. Terms used by Democrats are on the left in blue. Terms used by Republicans are on the right in red.


Methodology: VPAP analyzed 32 different paid TV spots that candidates running for the House of Delegates had broadcast through October 8. VPAP assigned one or more issue to each ad. We then looked at the 16 candidates and determined which issues each had mentioned. The size is based on the percentage of candidates from each party (10 Democrats, six Republicans) who mentioned each issue.

Source: Kantar Media list of TV spots broadcast by House of Delegates campaigns.

Oct. 9, 2021